- European communications equipment manufacturer targets North America
for Expansion
- Little Familiarity with local market
- Cost a key consideration
- Speed and time-to-market secondary concerns
Solution
- Gordon Global establishes United States subsidiary
- Recruits sales personnel in New York and California
- Gordon Global acts as U.S. administrative office
- Service provided include accounting, financial, legal and human resources
Results
- Sales forcast for first year (2002) of U.S. operations in excess of $750,000
- 2003 sales projection is 50-75% higher than 2002
- Operating expenses reduced 75-85%
- Avoids cost and headache of fulltime personnel, office and infrastructure
- Serves as in-house financial, legal and administrative team
- Eliminates need to hire external accounting & law firms (and costly hourly rates)
